The End of the Apple Honeymoon?

Note: If you think I’m some kind of “Apple Hater”, read My History with Apple at the bottom

Apple seems to be suffering an all-round lack of quality in their software and some would say hardware – what to do? Before we get in to this, let me tell you my tale of woe…

FlamingHoneymoonThis post has been 6 months or more in the making, but has culminated with the problems I’ve been having with my iPad Air 2 over the past months. It all started so innocently – I was happily using iOS 7 and I’d installed a new App which said “In order to use this, you must use iOS8”. Fine, I thought – it’s been out for a while and there have been a few incremental updates (something like 8.0.3) so I upgraded. From memory, this one was OK, so when 8.1.2 or 3 came out I didn’t really think much and just upgraded, and that’s when my problems started.

Apple Horror MovieIt was a bit like a horror movie – you know, everything is fine, the sun is shining – living the good life (on iOS 8.0.3 :). Then, one day (some time in 8.1), something a bit out of place happened – I was finding it hard to close browser tabs – didn’t really think much of it. Unfortunately over the next few days, things got worse! Typing started either not getting the characters or doing multiple characters and it just got worse and Worse and WORSE! Basically, my iPad was bricked. “Luckily”, 8.2.2 had been out for a while so I upgraded, after checking the forums as some people reported it solving the problem.

Groundhog DayThen, like a groundhog day, all started coming back with the same pathology – first, an error here or there and after a few days – bricked again. 8.2.3 came out so I went to this – same thing – worked for a while, then bricked. I was at the end of my tether and was at the stage of buying a cheap Android tablet to use at work until Apple fixed things on the iPad. Again, as luck would have it, 8.3 is out and I’ve just upgraded today. I’m not holding my breath though as I know that this bug can surface after days or weeks…

 What’s the Problem?

My experience is not unique. In fact, I’m one of the “Lucky Ones” who didn’t have problems with iOS 7. Just Google “iOS problem” and you’ll find there are 194M pages!!! I know there are even more hits for Android (564M) and Windows Mobile problems (264M), but is that really something to compare to? Especially when both those platforms are on a wide range of uncontrolled hardware, whereas Apple is a “closed ecosystem” where they’ve designed every Apple Phone ever made. As a long-time (over 30 years – I started with an Apple II) Apple user I’ve seen an increase in the quality of their software, until the last few years. A bit like my touch problem, they surfaced occasionally, but were not of significance, but now we’re talking about many, releases with the same or worse problems – where will it end? Don’t think iOS 9 will necessarily fix everything as as iOS 8 was supposed to fix the problems of iOS 7!

What’s even worse, the “Crappy Quality Virus” seems to of infected the Mighty OS X. Touch wood and 3 Hail Mary’s I’m actually OK – running Yosemite 10.10.3 and no problems. Again, Googling “OS X problem” gives 264M hits – more than iOS! For both OS’s, there’s now a huge industry around documenting and fixing the various problems – all on platforms that Apple has total control over – THERE IS NO EXCUSE!

What’s the Solution?

As I mentioned at the beginning, I’m not an Apple Hater. In fact, I’m an Apple Lover – I used to have the attitude of buying Apple for anything personal. Unfortunately, I’m now in the situation where if this doesn’t improve I’ll be replacing my iMac with one of the many all-in-one PC’s, and my Tablet with an Android or Windows one. I already have an Android phone as I was about to get a 5, but the company I was working for got pre-release devices and they kept (physically) breaking.

Apple JobsTo the solution: I believe this malaise set in with the passing of Steve Jobs. For all his faults, the amazing thing about Jobs was that he got understood the Business, Design, Hardware and Software of making “Insanely Great Products”.

What have we now? We have Tim Cook who’s background is in Sales and Manufacturing and Jony Ive, the reclusive yet internally influential and widely acknowledged design genius (although I do question the “new blue folders” on Yosemite and the Apple Watch). What’s missing?

        Hardware & Software

Name the people associated with those… There’s a hardware guy who we see in their videos, but I can’t find him on Google. For software, there’s Craig Federighi and I must admit I thought Phil Schiller was until I looked up Google and found he’s VP of Marketing! Therein lies the problem – there’s no outstanding person across Hardware and Software. Although the ideal would of been to find another Jobs to replace them all, I don’t think that would ever happen. What is needed is someone responsible for “Integrated Design” who can work with Ive, ensure the highest standard of hardware and software is produced to go in to the Objects of Desire that Apple makes and has the same visibility as Cook and Ive.

Why did I write this?

Probably mostly to get all this off my chest and also as a warning of what may happen to Apple if they don’t get back on track. We’ve seen so many companies like IBM and Microsoft fall so far when they lost their way, it would be a pity to see the same happen with Apple…

Finally, I have the tiny hope that someone at Apple sees and relates to it – I’d love to continue the conversation…


original-apple-logoMy History with Apple

As mentioned at the beginning, before anyone thinks of criticising this piece (which you’re free to do after you’ve read this :) here’s a brief history of my (hopefully ongoing) time with Apple products:

  • Started with an Apple II
  • Used a Lisa – a rich friend had one when I was in my senior school years
  • Got caught up in the “PC Revolution”
  • Shipped some of the early NeXTs* to Australia, did the Australian product launch, taught NeXT programming, created software for NeXT, attended most NeXTworlds and met Steve Jobs
  • Got caught up in the “Java Revolution”
  • Employed by a company in the 90’s who used Apple gear, got my own and went to a few WWDCs (before they were hip)
  • Have continuously bought Apple products again since the 90’s
  • Currently have an iMac, Mac Mini, iPad 2, iPad Air, two Apple iPods and an Apple TV

* For you young’ns, NeXT was what Jobs created after Apple fired him and NeXTstep was the operating system which became Cocoa – all those NS prefixed classes stand for NextStep

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